Set the rule, leave the rest.

Pick a trigger and see what the rule does.

Automation
1 · When

When a comment arrives, when a report is ready, when a competitor posts — the trigger list keeps going in the panel.

2 · What the rule does
Puts the weekly plan on the calendar

The days in your plan are scheduled for your connected account. Every post lands in the approval list and does not go live until you approve it.

You approve Stops in holiday mode

Rules you can build

Schedule the plan The weekly plan is scheduled and lands in the approval list.
Create content An image or video in the target platform's format.
Watch the ads Prepares a recommendation when a threshold is crossed; it does not apply it.
Reply to messages Draft replies for DMs and comments in your brand's tone.
Compare a competitor The comparison feeds your content plan.
Produce a report A score in four areas and the next step.

Frequently asked

Will it post anything before I approve it?

No. A post prepared by the automation lands in the approval list and only enters the publishing queue after you approve it.

Will it touch my ad budget?

By default, no. The rule prepares the recommendation, and even if you allow it to apply them it stays capped at 3 actions a day.

Does a rule that generates spend credits?

Yes, from the same price list as manual generation. If a generation fails the credit is refunded, and when the balance runs out the rule stops running.

How do I stop a rule?

You switch the rule off with one button, or stop all automation with holiday mode. The change takes effect immediately.

Will the generated content look like my brand?

Your brand name, industry, target audience, tone preference and reference images all go into the generation — the same information you use when creating manually.

What happens when my subscription ends?

Steps tied to your plan do not run; the automation stops and shows you why in the panel.